Del Monte redefines Ketchups & sauces category in India
Launches Spicy and Tangy Sauces with real vegetable bits and unique taste
New Delhi, April 5, 2010: Del Monte, one of the most favored brands all across the world, today introduced to the Indian consumers two new mouth-watering sauce variants, ZINGO and TWANGO. The sauces offer never-before tastes that are certain to take the land of the chutney by storm. The launch of Del Monte's new sauces comes after decades of any major product innovation in this category.
Del Monte ZINGO offers a sweet and spicy surprise capturing the essence of far eastern cuisine and is a blend of Red chilies, Red Bell Pepper, Garlic and Ginger creating an alluring Asian taste. With only 29 kcal per serving (20g) and high in dietary fibre Zingo is a delicious and spicy treat.
Del Monte TWANGO is a tangy and fruity sauce that brings an unusual twist to regular tomato based sauces. It offers a never-before combination of juicy and tangy pineapple with sun kissed ripe tomatoes. With only 30 kcal per serving (20g) and a source of dietary fibre, TWANGO is a delectable extravagance - a must try for all.
Both sauces can be used as dips and accompaniments for all popular Indian and western snacks like Sandwiches, Samosas, Kebabs, Tofu Fritters, Pakoras, Omelette and Momos. The added benefit is that both sauces can also be used for cooking and make excellent curry bases for traditional Indian/Asian dishes such as crispy Honey chilli potatoes and sweet and sour prawns etc.
Mr. Yogesh Bellani, Business Head, Del Monte Foods Business, FieldFresh Foods Pvt Ltd said, "With Zingo and Twango, Brand Del Monte adds yet another incredible line of products to its already popular ketchup category and its other highly successful ranges of fruit drinks, packaged fruits and Italian products. The USP of the sauces is that they contain fresh vegetable and fruit bits. We have delivered admirably on our brand promise of never-before taste and innovation with these sauces.'
Del Monte ZINGO and TWANGO are available in attractively packed, convenient Easy Squeezy bottles. Each bottle weighs 520g and is priced at Rs. 75/-. To encourage trials, Del Monte will also offer Zingo and Twango sachets to select outlets and institutional clients.
Del Monte's Zingo and Twango will be available in at all leading modern retail chains and popular retail stores in top 25 cities in India including Delhi/NCR, Mumbai, Bangalore, Chennai, Pune and Kolkata.
About Del Monte:
Brand Del Monte has 118 years of rich international heritage during which it has been synonymous with quality and taste. The brand originated in the US and is now available all across the globe. The Del Monte range of branded processed food products includes Fruit drinks, Ketchup & Sauces, Packaged Fruits and the Italian Range consisting of Pasta, Olive Oil and Olives/Jalapenos and a Culinary range which is aimed at HORECA, Foodservices and QSR industries.
Del Monte was brought to India in 2007 by a joint venture between Bharti Enterprises and Del Monte Pacific Ltd. The JV is called FieldFresh Foods Pvt Ltd.
Bharti Enterprises is one of India's leading business groups with interests in telecom, agri business, financial services, retail and manufacturing. Del Monte Pacific Ltd, headquartered in Manila, Philippines, is engaged in the production, marketing, and distribution of Del Monte products in the select Asian markets.
FieldFresh Foods Pvt Ltd besides offering Del Monte range of Food & Beverage products, also sources and markets fresh produce for domestic as well as export markets. The company's vision is to be the most trusted and innovative provider of branded fresh fruits, vegetables and processed food products in India.
For more information please log on to: http://www.fieldfreshfoods.in/ and www.worldfoody.com
For further information, please contact:
Isha Sharma/ Priyanka Guha
9910684895/9818282734
Isha.Sharma@rediffusionyr.com
Priyanka.guha@rediffusionpr.com
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