Ludhiana, January 19, 2010: FieldFresh Foods Pvt. Ltd., a joint venture of Bharti Enterprises and Del Monte Pacific Ltd., today said that it dispatched over 500 Tons of Fresh Baby Corn from its Agri Centre of Excellence in Ladhowal, Ludhiana. Exports to the United Kingdom constitute a major portion of these dispatches. This represents a 150% increase over last year when the company had exported over 200 tons of fresh baby corn. Going forward, the company is confident that it will achieve the 1000 Tons mark next year from Punjab.

On the occasion, The Company CEO, Mr. Sanjay Nandrajog said "This is a major achievement from the team at Agri Center of Excellence who along with our partner farmers have been continuously striving towards ensuring that fresh baby corn from Punjab reaches far & wide, not only in the country but across the world. I am hopeful that this succesful partnership will help further promote progressive agriculture in the state."

FieldFresh has invested considerable resources in the state of Punjab, where it has growing operations via contract farming. FieldFresh Agri Center of Excellence, which is an integrated Research & Development facility spread across 300 acres, focusing on crop and varietal trials, progressive farming techniques, identification and adoption of appropriate technologies. The centre serves as a hub to disseminate knowledge to partner farmers and the ongoing knowledge and best practice sharing has benefited the farmers in not only increasing their yield per acre through optimum utilization of resources, but has increased the number of crop cycles on the land considerably, reaping richer harvest.

The company's efforts saw the farmers growing Baby Corn in three cycles from February to December '09 and consistently yielding record growth with a top-of-the-class quality product. The key to the success of fresh produce export & domestic operations is the post-harvest management; and it is here that the company has invested heavily in setting up a state-of-the-art pack-house with hydro-coolers to ensure that the product is maintained at the right temperature to retain the quality. The facility can process 250 metric tons of various fruits & vegetables per day and has a cold storage capacity of 500 metric tons.

In addition to the 24 x 7 support to the farmers through an extension services team, the company is also committed to social responsibility to benefit the local community. FieldFresh Foods aims to provide equal employment opportunities to men and women, and has a majority of women folk from nearby villages employed at the FieldFresh Agri Center of Excellence at Ladhowal. Having adopted a primary school at Ladhowal, the company's employees too have been actively involved in several voluntary activities engaging the children leveraging the Bharti Foundation network.

Safe food, good agriculture practices - drip irrigation, vermin-composting, environmental safety - maintaining greenhouse to enhance bio-diversity, fair trade practices and high employee welfare standards are the underpinnings of the Company's business approach especially towards sustainable agriculture. With a vision to being the most trusted and innovative provider of branded fresh fruits & vegetables and processed food products, FieldFresh Foods is undoubtedly and steadily poised on a path of growth.

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