We care about our planet. Our aim is to produce right products for our consumers that also have minimal environmental footprint so we strive to continuously improve our operational efficiency and environmental performance.
To create delightful food experiences, we offer quality and safe food to our consumers.
We have a strong background in value chain integration and linkages to deliver quality food products from our farms to your table. Backward linkages ensure consistent supply of controlled quality products round the year which are wholesome for consumption and have minimum environmental impact. To ensure this, we have strong farming and technical teams that work with commitment to cultivate crops under good agricultural practices (GAP) at field level.
The reasons and beneficiaries of this value chain integration are many. We are the 3rd largest ketchup producer in the country in B2C and B2B space and source close to half of our tomato paste requirement locally. Backward integration into growing and sourcing tomatoes locally helps us to not only increase the above percentage, thereby yielding significant cost benefits,but also helps us exert better quality control on a critical ingredient.
Our experience with farmers enables us to track supplies down to the individual farmer level. This offers tremendous value to customers and end consumers in India in an age where local sourcing, growing conditions and traceability are becoming increasingly important. By growing our own tomatoes, we offer the above benefits to our ketchup and sauces consumers.
Farmers in Punjab and Maharashtra who have been working with us over the last few years have benefited both from a knowledge and technology enhancement perspective as well as financially through its Price and Pick up guarantee. Having a value chain that is integrated from farm to fork offers tremendous opportunities in the processed foods space. We are one of the few companies in India that are building that capability.The ability to add significant value to hitherto commoditized export products by processing them and selling them under a renowned and heritage brand like Del Monte is something that really excites and inspires the organization.
Sustainable agriculture can be understood as an ecosystem approach to agriculture. It focuses on producing long-term crops and livestock while having minimal effects on the environment. At FieldFresh Foods, we try to find a good balance between the need for food production and the preservation of the ecological system within the environment. In addition to producing food, there are several overall goals we have associated with sustainable agriculture, including conserving water, reducing the use of fertilizers and pesticides, and promoting biodiversity in crops grown and the ecosystem.
We adopted the below measures to build a suatainable farming system at FieldFresh Foods:
FieldFresh Foods focuses on the best agri practices through which we can make a positive impact. After starting operations in 2007, FieldFresh Foods today is the largest Indian exporter of fresh baby corn and fresh sweet corn to the UK/EU markets. We work with over 5000 small and marginal farmers in Punjab & Maharashtra spread across 8500 acres - in order to build a sustainable supply chain of fresh vegetables for global markets. For the farmers and agri-partners who work with the company, it has brougth in a real transformation in their lives and livelihood since the time they have been associated with FieldFresh Foods.
From a time when the farmers were focused only on traditional crops, FieldFresh Foods gave them an opportunity to grow other vegetable crops like baby corn, sweet corn, chilli & legumes by providing right & timely technical expertise to farm the products.
Moreover, in contexts where small and marginal farmers are always at the mercy of the middlemen, and unsure of both the marketability of their produce and getting a fair price, their association with FieldFresh Foods has provided them with a guaranteed market linkage with transparent pricing and prompt payments.
The knowledge and technology transfer from FieldFresh has enabled them to receive Global GAP certifications, which has in turn enabled the daily export of nearly 4-5 MT Baby Corn from their farms to reach the shelves of the leading UK retailers including Morrisons, Sainsbury’s, Tesco, M&S, ALDI etc. – mostly within only 3-4 days of it being harvested.
Indeed, the baby corn success has provided the farmers with enough confidence to now go for the fresh sweet corn program & other horticulture crops like wide range of Chillies, Snow Peas, Sugar Snaps & Fine Beans with FieldFresh Foods.
The FieldFresh farmers now get faster returns with an income improvement of over 25-30% per acre vis-a-vis the traditional crops. The spread of our farmer linkages has widened over the years through word of mouth awareness of FieldFresh’s transparency and fairness, which not only ensures a high percentage of repeat farmers, but also assures us new farmers wishing to participate in our programs from those geographies.
FieldFresh Foods gives equal employment opportunities to the community. 80% of our fields & pack houses have female workforce, thus, helping family incomes to go up significantly.
FieldFresh Foods partnered with an NGO to adopt village Nangal Kalan (Ludhiana District) under NABARD’s flagship scheme of Village Development Programme (VDP) in 2011. As a food company, focusing on better health, we decided to first impact health and nutrition in villages. Milk is the easiest source of nutrition, livestock is omnipresent and our baby corn fodder has been proven to improve milk quality and quantity (certified by PAU, Ludhiana). Our first initiative was, hence, on “Livestock Improvement”. Our expertise on sustainable growing practices, access to improved medical care and breeding practices helped improve the productivity of the “whole system”. GADVASU (local veterinary university) was a partner in this program. We look forward to engaging in more such programmes.
FieldFresh Foods collaborated with Syngenta Foundation India (SFI) to bring agricultural improvements, brought about in the tribal areas of Jawhar, Thane District, Maharashtra to the next level. The aim was to provide farmers with an access to improved farming practices and to the market. Hence, our teams reached out to the farmers in the area and provided inputs to grow and market their chillies in a commercially successful manner. FieldFresh Foods, SFI and implementing NGOs made this multi-layered engagement into a successful and meaningful model of engagement.
We will continue, to improving lives wherever we can.
At FieldFresh Foods, we work each day to create innovative products for our consumers without any trade-offs in price or performance. To us, environmental sustainability means creating value by conserving our natural resources and preserving the planet for future generations. We look to reducing our environmental impact whenever we can – from the design of our factories to manufacturing & packaging of our products. We ensure that our products are made in a responsible way and in doing so we look at:
In our endeavor to save energy & water, we are working on various projects at our manufacturing plant in Hosur.
The objective is to reduce carbon footprint with Change of Fuel from fossil fuel (Furnace oil) to Biomass. Compared to fossil fuels, the briquettes produce low net total greenhouse gas emissions because the materials used are already a part of the carbon cycle. Biomass Boiler is fired with Agri waste like Husk & Cobs.
Natural resource - Water used for cooking, is preheated up to 70 Deg C by using concentrated solar thermal (parabolic reflectors). This helps reduce usage of 4-5 LPG Cylinders per month.
Cooler Tower Heater This is being used in HVAC system to cool process & filling hall. Temperature of cooling tower water is between 10 - 12 Deg C. Helps save the usage of 135 KW compressor and overall cost.