FieldFresh Foods made its entry into horticulture in September 2004 in Punjab. A 300 acre Agri Centre of Excellence (ACE) government-leased model farm was established at Ludhiana to develop it as an R&D farm. It was meant to establish and share the latest knowledge & technology and transfer best practices based on varietal & crop management trials at the farm, to the partner farmers leading to improving overall crop economics.
Dr. Manmohan Singh, Hon'ble Prime Minister, referred to it as a 'Creative Adventure' in the field of agriculture which would encourage other corporates to enter into this sector and impact the lives of millions of farmers. ACE is one of its kind facility in the country focusing on one of the most underserved sector in the country - 'Horticulture'.
Fresnos & Serenades